Just as marketing demands careful testing, the creation of a new design at Gallery de Neyuh follows a similar rhythm of exploration and refinement. Inside our design studio, every piece begins as an idea and gradually takes form through a disciplined process that cannot be hurried.

There is always a delicate gap between imagination and reality. Even with the finest full-grain cowhide, subtle variations in thickness across a single hide can influence the silhouette of a bag, or cause certain details to appear differently from our original vision. When the very first prototype comes to life, it becomes a moment of quiet contemplation. We study its form, trace every line and detail, and gather as a team to reflect on what can be improved. Each insight is woven into the second prototype and then the third, and so on.

From the precise balance of leather thickness, the nuanced tone of edge paint, the strength and sensitivity of every clasp, to the weight and character of each stitch, every element is considered. These refinements come from an intimate dialogue between our design studio and the artisans at Gallery de Neyuh, and they continue until the Head of Design, guardian of the creative spirit behind all four of our houses: Cincinati Leather, Neyuh Leather, Neyuh Home & Travel, and Neyuh Gifts, offers a final, satisfied nod.

It is this exacting, almost ritualistic process that explains why the pieces born in our studio have become modern classics. Many of them have been reinterpreted and recreated for over a decade, carrying forward a legacy of craftsmanship that is as timeless as it is distinctive.