“QUIETLY YOURS” PROGRAM RULES

1. Introduction

"Quietly Yours" is Gallery de Neyuh’s first community program – a space where everyone is encouraged to slow down, connect with themselves, and share personal, everyday stories. Products from Neyuh Leather, Cincinati Leather, and Neyuh Home & Travel are intended to appear naturally, serving as a subtle connection thread between the individual and the brand.

2. Timeline

The program will officially kick off in August 2025 and will be implemented as an ongoing activity by Neyuh to help you spread your own story.

3. Objectives

  • To spread inspiration and build a community that appreciates beauty and depth.

  • To establish the “Quietly Yours Library” – an archive of stories on the Gallery de Neyuh website.

4. Target Participants

This campaign is for individuals who are currently or have previously used products from Neyuh Leather, Cincinati Leather, and Neyuh Home & Travel. Those who appreciate a minimalist, profound, and sustainable lifestyle; invest in experiences and knowledge; and value the principles of "quiet luxury."

5. Content: 

You can share about:

  • Your personal development journey.

  • Memorable, profound moments.

  • Career perspectives.

  • Tips for work-life balance.

  • Any experience that carries a personal flair and inspires gently.

6. Format & Requirements

  • Submission Type: Written article, 200 – 800 words, in Vietnamese or English.

  • Accompanied by Image/Video: Must be sharp, with a light, muted, or soft bright color tone, and feature a subtle appearance of the Neyuh/Cincinati/Neyuh Home & Travel product.

 

Image

Video

Quantity

Minimum 01 image illustrating the story

01 video illustrating the article

Duration

-

Maximum 2 minutes

Requirements

  • Self-taken/selected by the author (no network or stock images)

  • Sharp image quality, no blurring or pixelation.

  • Color tones are light, muted, soft bright, or natural – upholding the spirit of “quiet luxury.”

  • Neyuh/Cincinati/Neyuh Home & Travel product appears naturally within the frame.

  • Self-developed concept for filming and editing (no network or stock videos)

  • Sharp video quality, no blurring or pixelation.

  • Color tones are light, muted, soft bright, or natural – upholding the spirit of “quiet luxury.”

  • Neyuh/Cincinati/Neyuh Home & Travel product appears naturally within the frame.

  • Hashtags: #MyNeyuhStory #MyCincinatiStory #QuietlyYours #GalleryDeNeyuh.

  • Author Display: Can be published under your real name or anonymously.

7. How to Participate

  1. Access the "Quietly Yours" landing page on the Gallery de Neyuh website.

  2. Submit your article along with images/videos via the official submission form.

  3. If selected, your story will be featured on the brand's website blog & social media, accompanied by a personalized gift.

8. Selection Criteria

  • Authenticity: The story must stem from genuine personal experience.

  • Depth: It should describe a moment that made you pause, remember, or change something in your way of living and thinking. It should inspire and allow readers to see a part of themselves in the story.

  • Personal Identity: Must show good taste and a unique spirit, reflecting how you live, think, work, and connect with others.

  • Subtle Product Presence: The product's appearance should be natural, placed within a real-life context (on a work desk, during a trip, on a quiet morning, next to a book, etc.).

9. Gifts for Selected Submissions

  • Article + Image: A beautiful charm, a bookmark engraved with a meaningful quote, or a luggage tag.

  • Article + Video: A passport holder or a slim card wallet.

  • Special Submission: Larger items such as bags, backpacks, or clutches.

Note: All gifts will be customized by Gallery de Neyuh according to the customer's wishes, engraved with the recipient's name, and presented in gift-box packaging with a thank-you note.