Experience Design (or Designing Experience) is an increasingly popular term today.

Experience Design is the process of creating and arranging every touchpoint between the brand and the customer – ensuring users feel complete, comfortable, and inspired throughout their interaction journey. In other words, Experience Design is not just about making something "beautiful," but about evoking the right emotion, helping customers "feel" the brand, not just "see" it.

The luxury residential project Eaton Park District 2 (Ho Chi Minh City), invested and developed by Gamuda Land VN (Malaysia) in the East of Ho Chi Minh City, clearly demonstrates this refined art of “Experience Design”. The brilliance of The Eaton Park development team is evident not only in the creation of an exceptional living environment for residents but also in every detail of the project, guiding the customer’s actual journey through a truly valuable and emotional experience.

One of the most valuable details of this “Experience Design” is the choice made by the Investor - Gamuda Land, to select the slim card wallet product from Neyuh Gifts. Handcrafted meticulously by Vietnamese artisans from high-grade cowhide leather, these were intended as gifts for future customers and residents of the project. Choosing this luxury corporate gift demonstrates profound respect for customers. This is a prime example of a sophisticated corporate gifting solution and branded gifting with an exclusive logo. The Eaton Park Logo, depicting a lush tree with spreading branches and shade, is embossed on the corner of the wallet. This immediately plants the brand image and project message in the customer’s mind, creating an initial experience of connection between human and nature.

Hundreds of these exquisite leather gifts were carefully wrapped by the Neyuh Gifts team in gift boxes with rustic colors and elegant leather tags. This entire process is a perfect example of thoughtful gifting and gifts with meaning.

Thus, the experience needs to be clear and consistent in every detail of a project, in any project and in any field. And to achieve this, the individual responsible for “Experience Design” must possess depth, practical experience, and always put themselves in the position of the product or service user. Neyuh Gifts would like to sincerely thank The Eaton Park development team of the Gamuda Land group for giving us the opportunity to become a meaningful link in this unique “Experience Design” process.