If you observe closely, you’ll notice that men working in fields like creative design, architecture, photography, and similar industries often feel most comfortable choosing a tote bag over briefcases or backpacks, unlike those in other professions.

It’s not necessarily a deliberate statement, but simply because a tote bag meets exactly what they need for a day’s work: versatile, spacious enough to hold a laptop, notebook, a few personal items, and more, while being easy to carry, sling over the shoulder, set down, or take along when moving between cafes, studios, offices, or client meetings.

No excessive compartments. No complicated straps. Not as bulky as a backpack, nor as formal as a traditional leather briefcase. The tote bag sits in the middle—subtle enough to avoid drawing attention, yet sufficient to maintain a distinct personal space for the wearer.

From our sales experience, men in Vietnam are still more reserved compared to other Asian regions like Japan, Hong Kong, Singapore, or Taiwan. They embrace a minimalist yet chic casual style: shirts or knitwear, occasionally layered with a cardigan, paired with trousers and sneakers, and a canvas or leather tote bag carried effortlessly alongside. This style brings them a sense of lightness, ease, and freedom.

Truthfully, not everyone is suited for a tote bag. But for those who live a dynamic lifestyle - or simply dislike being confined by rigid norms—the tote becomes an irreplaceable choice. Perhaps because they don’t overthink when picking that bag. Or perhaps because they don’t need to. When lifestyle, work habits, and object choices align in one direction, minimalism naturally emerges.